Do you want to know the secret to becoming a sought-after social media consultant?
The best social media managers always seek out opportunities to learn more about their craft. Day and night, they work hard to boost their skills, adapting and redefining their marketing strategies in this ever-changing industry. Believe it or not, they all have one thing in common: regular reading habits.
“We don’t read other people’s opinions. We want to get the facts, and then think.” – Warren Buffett
Books That Will Help Your Journey as a Social Media Consultant
Wherever you are on your path in your social media marketing career, reading books will always help you become a more effective marketer. Are you ready to start your reading journey? Let us help you pick the right books.
Digital Marketers Sound Off by Matt Chiera
Are you a beginner who wants to know the basics of digital marketing? Or are you an expert looking for tips, tricks, and predictions to help you strategize?
Matt Chiera’s Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists is a guaranteed great read for both beginners and experts in the field. The book contains digital marketing insights from experts in SEO, Facebook Ads, PR, Email Marketing, Content Marketing, and Social Media Marketing.
The author of the book is the founder of Ice Nine Online, a Chicago-based digital agency by day and market research lab by night. His aim was to create a book that will show various digital marketing approaches across a diversified set of industries. The book also uncovers the biggest weaknesses made by marketers and how they can overcome them.
Content – The Atomic Particle of Marketing by Rebecca Lieb
Content, in all its forms, is the heart and soul of every social media marketing strategy. In fact, if you get your content approach wrong, it can affect your social media campaigns in a negative way. Avoid this scenario with the help of Rebecca Lieb’s definitive guide to content marketing strategy.
Most companies still get content marketing wrong and it’s because of one major reason: it’s difficult. This book provides useful insights and tools to help marketers find a successful equilibrium between content marketing and content strategy. Go beyond the noise of the industry hype and learn the ins and outs of content in a clear, logical way.
Rebecca Lieb, dubbed as the high priestess of digital marketing and media, aims to deconstruct marketing to the atomic level. Professionals at all levels will learn from her frameworks, formulas, and countless examples to help you connect the dots yourself.
The Social Organism by Oliver Luckett and Michael Casey
“A must-read for business leaders and anyone who wants to understand all the implications of a social world.” Bob Iger, Chairman and Chief Executive Officer of the Walt Disney Company
A book recommended by the CEO of Walt Disney Company himself is definitely a must-read for an aspiring social media consultant.
The Social Organism offers a revolutionary theory: social networks, to an astonishing degree, mimic the rules and functions of biological life. It also explores the social world beyond the clicks and “likes”, presenting the evolutionary process using a natural and biological lens.
To those who wish to look at social media in a new, refreshing perspective, this book is a must-have. With the combined skills and experience of the authors, The Social Organism promises an indispensable social media guide for marketing professionals.
Good to Great by Jim Collins
In order to provide excellent social media services, you have to understand how to craft marketing strategies that are built to last. Here’s where Good to Great: Why Some Companies Make the Leap and Others Don’t can help you.
This Jim Collins book was published years ago but still remains relevant today. Collins and his team of researchers analyzed the histories of twenty-eight successful companies and discovered the key determinants of their greatness. Incorporating these finding into today’s marketing trends can create a guaranteed recipe for long-term success.
The Choice Factory by Richard Shotton
A social media consultant should understand how to influence decisions to encourage customers to seal the deal. Get to know the 25 behavioral biases that influence what people buy with the help of Shotton’s award-winning book, The Choice Factory.
This book explores how behavior is shaped by psychological shortcuts, taking advantage of the knowledge of what makes us tick. Shotton analyzed ad campaigns and incorporated the results with his own original research. In addition, the findings are supported with the insights of the smartest thinkers in advertising.
The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias. It also teaches you easy ways on how to apply psychological ticks to your own marketing strategies.
Crushing It by Gary Vaynerchuk
Four-time New York Times bestselling author Gary Vaynerchuk provides new marketing lessons so that anyone will know how to amplify their brands on the biggest major social media platforms.
Crushing It offers both theoretical and tactical advice on how to become the next big thing on social media. The author offers his unique perspective on what has changed well-known and tested strategies and what remains timeless. Further, the book shares success stories and secrets to succeed in a competitive environment.
Contagious by Jonah Berger
Have you ever wondered what makes content go viral on social media? Contagious: Why Things Catch On explains how it works and how you can do it, too.
Lastly, this book written by a respected marketing professor combines groundbreaking research with powerful stories to answer viral marketing questions once and for all. Berger offers tangible examples using social science to help businesses and entrepreneurs spread their messages overnight.
Learning is wasted if you don’t put your newfound skills to use. Join the HOPLA team today and unlock your potential as a successful social media consultant.