Did you know that over 2 million blog posts and 350 million photos get published online daily? In addition, users post 510,000 comments every day on Facebook alone. With these overwhelming numbers, it is inevitable to encounter inappropriate content and offensive materials. Hence, the emergence of content moderation service. Some of the most encountered violations include the following:
- Advertisement scams
- Political and religious tirade
- Disturbing content (violence, nudity, etc.)
- False information
- Profanity and other hurtful remarks
Fortunately, various leaders pioneered the regulation of content to protect users from harmful web speech. Let us take a look at how it all started:
How Content Moderation Services shaped the online world
Freedom of speech comes with a price, and the internet makes it easier for violators to avoid consequences. Back in the late 2000s, gruesome and disturbing content infiltrated search results and reached millions of unaware users. Cyberbullying and harassment also terrorized social media users.
With the rise of content filtering, it has become possible for users to browse the web with peace of mind. Nowadays, users can also choose what they prefer not to see when surfing the internet. This movement challenged businesses to step up their game and to compromise with the algorithm. Also, it encouraged brands to release competitive content with the hopes of reaching the global audience.
Content moderation also helped minimize inappropriate content that users might accidentally discover, preventing possible harm or trauma. Following its positive impact on the users, more brands attempt to incorporate content moderation and social monitoring in their businesses.
How Content Moderation protects users
Content moderation services have become a staple to monitor user-generated content and protect users from an undesirable online environment. Let us take a look at how it works on a smaller scale:
Before a moderator starts reviewing existing and incoming posts, a guideline must be established. Its purpose is to easily determine what to look out for when monitoring content. For example, a brand with a younger demographic must keep an eye out on posts or comments that might have a negative impact on its target audience. When proven to be offensive, moderators take action and delete such posts.
Content moderators also create rules for the community to follow, encouraging responsible posting. This gives users a chance to report content or activities that make them feel uncomfortable or violated.
How moderation services benefit companies
Great content moderation services are not only used to protect users but also to encourage post engagement. Social media moderators utilize this service to improve their marketing strategy. Here’s how:
• Online protection
Fake accounts are everywhere. With the anonymity it offers, it has become easy for people to leave posts meant simply to annoy. For example, fake accounts can post negative reviews that might damage a brand’s reputation. These people can also leave toxic messages to disturb your online community’s peace.
With the help of content moderation, social monitoring has become more effective. Moderators can easily filter out fake reviews and harmful content, protecting both the brand and users.
• Online visibility
Content moderation also helps manage relevant user-generated content to increase global reach. With the help of keywords and tags, it guarantees a boost in the brand’s online presence. Also, users can easily find content that will introduce a business’ mission and vision.
• Record user-generated data
Data is incredibly important when strategizing a marketing plan. Luckily, data gathering is easier with the help of content moderators.
Closely monitoring a business’ target audience provides useful information, such as behavioral responses, preferences, and opinions. This is where a content marketer will enter and design customer-centric campaigns to attract a larger crowd.
Where can I hire content moderators?
When hiring a content moderator, look for the following qualifications:
- Familiarity with the most frequently used social media platforms or experience with handling website content
- Wide vocabulary and ability to accurately interpret slangs and common terminologies
- Experience in handling an online community or familiarity with how communities interact
- Meticulous judgment and deeper understanding of the context
HOPLA helps businesses connect with the best talents in the content moderation industry. Our moderators work hard to protect your community and your brand from harmful content. Outsource content moderators today, save money, and run your business at ease.