So, you saw this super cool social media ad online. It’s pretty obvious they know their stuff. You check out their website: their content is clear, entertaining, and they seem like the dream social media partner. They say all the things you want to hear and the next thing you know, a meeting is already set up! The only problem is, you don’t know anything about social media marketing. Here’s a little bit of a crash course for you so you don’t get caught up with all the big social media agency jargons.
Let’s get down with the basics
Sure, you know what social media is. You’re not ancient. You have a Facebook profile, an Instagram account, a Youtube account, and other social media apps. That’s great because the important thing is, you know how these things work for consumers: your target audience. But as a business owner, you need to keep up with the big boys and start learning about social media advertising.
What is Social Media Marketing?
There’s more to social media marketing than just creating a social media profile for your brand. Just like in any form of advertising, you need to know how to communicate with your customers and stand out from your competitors.
Social Media Marketing involves creativity to publish an engaging post to catch the attention of the public. It can be in the form of a video, picture, or shared content. With the emergence of new social media features, there are tons of ways to get your message out there to your target audience. To help you decide on which content suits your audience best, you did the right thing of partnering with a social media agency to put your company on the right track during the first stages.
Things to prepare before the big meeting
Don’t be scared. Most social media companies have encountered individuals who may not know much about social media marketing strategies. Besides, it is their job to fill you in with the details and apply the right strategies for a successful campaign. But, as a business owner, you also need to be knowledgeable about the actions they are taking to boost your brand. It doesn’t have to be specific, the basics will do.
Laying down the facts
Here are some questions they would ask during the big day. To have a fruitful meeting, it would help a lot and expedite the brainstorming process if you have these on your notes. It will also help the agency to make the best solutions for your budding brand.
Who is your target audience
Determining your audience does not only help you with your social media strategies. This will improve your content, your campaigns, and your overall strategy. Here are a few questions you need to ask yourself in order to determine who your target audience is.
- Gender (if applicable)
- Likes and dislikes
- Interests and hobbies
- Which social media platform are they using the most
What’s your differentiator
It’s hard to rise above the competition today which is why you need to set what makes you different. Now that every business is on social media, you need to be able to create something that stands out and cascade it on your social media content. Some questions to help you identify your unique selling point are:
- What makes your service/product different from your competition?
- What makes your brand unique?
- Why would your customers choose you over other brands that sell the same product/service?
What do you need from your chosen social media agency
Have you done any social media efforts in the past? Are there existing social media platforms of your brand? You need to tell the agency about this for them to get a grasp on what social media efforts should be continued or discontinued.
Knowing what you want to achieve
When creating a social media profile, you cannot just post content and hope that your audience engages with every single one of it. You need to have a clear objective of what you want to achieve on a certain campaign. Be aware of the role of social media on your brand. Here are some functions brands are using social media for:
- Talent sourcing
- Acquiring leads
- Brand awareness
Trust your agency but do not be afraid to bring new things on the table
Hiring a social media agency can be a lot of help especially if you have piles of work already on your plate. It’s efficient to leave social media marketing to experts where you can get the ideal return on investment and not struggle with experiments. It is important that you do not restrict the creativity of your agency but it also doesn’t hurt to suggest ideas which you think might work for you.
Interested in boosting your social media presence? Talk to us today and let’s discuss how we can help you.