With remote working being widely-practiced nowadays, it’s hard to find qualified talents who are fit to work for your brand. In a vast pool of creative talents online, what exactly should you look for in hiring a remote graphic designer? Here are a few items to add on your list.
Basic Editing Programs a Remote Graphic Designer Should Know
An important set of skills you should look for when hiring a graphic designer in his or her software knowledge. Of course, the candidate needs to be proficient in the most basic applications. Here are some of the most common photo-editing software used to make creative jobs a lot easier.
Adobe Photoshop Lightroom
Lightroom is an editing software that allows you to adjust the brightness, contrast, and hues of a raw image. This software is perfect for creating presets for editing multiple pictures and optimizing them for web use. Graphic designers usually make use of this application mainly for image enhancement and photo library organization.
Unlike Lightroom, this software is flexible enough to alter images and allows users to edit images interactively. This software allows the designer to easily combine images or remove unwanted elements from the picture. It has simplified options that makes graphic design jobs easy such as the basic functions of cropping, image flipping and rotating, straightening, etc. It also has color correction options similar to Lightroom. Blemish removal is one of its most basic functions, which is commonly used for editing profile images.
If your business requires creating layouts for marketing materials, Adobe InDesign is a magical tool for you. This is the perfect tool for creating magazine layouts, designing books, brochures, newsletters, and more. With a graphic designer knowledgeable about this tool, your brand can easily produce marketing collaterals with minimal errors and quick turnaround time. You can spend more time thinking about what to present to your audience or client without having to worry about doing it by yourself and ending up wasting a lot of time and effort.
Adobe Illustrator proficiency could come in handy if you want a logo to be repurposed from a size of a postage stamp to a huge billboard poster. Hiring a remote graphic designer who is an expert on creating logos on this software can help you rescale any vector images without losing its quality. This software is great for producing marketing materials and can help you even in the early stages of your business.
It’s true that a lot of software tutorials can be found online. However, if you want to save time, hiring people with existing skills on these platforms is more cost-effective.
Additional Skills You Might Want to Consider
Video content is the number one marketing medium as of today. No matter what industry your business is under, creating videos is still an effective way to get your message across. Therefore, your business will require basic video editing tasks. Make sure to hire someone with knowledge on video editing software such as Adobe Premiere, Corel VideoStudio Ultimate, or Final Cut.
User Experience Design focuses on human behavior and how they interact with your product. Hiring someone with knowledge about the UX design provides you access to a design implementation that understands your audience’s interaction with your brand.
Browsing for graphic designers online can be overwhelming if you don’t have an idea on what you need to look for. Although hiring freelancers online could cut off the costs, you still need to double check if you’re getting a good deal from the agreed price. The best option is to partner with companies like HOPLA who makes use of distributed outsourcing to provide the best talent at the best price. We assess your needs and matches you with a creative talent that will give you outstanding results. Contact us today and let’s talk about what your business truly needs.