To build your business, you need users — the more, the merrier — clicking on your website. To get those hundreds or thousands of your users to even find your site, you need to rank high in a search engine results page. As a matter of fact, you have to appear on the very first page of a search engine results listing, simply because a majority of the users do not click on to page two. If you come out on page two, then chances are the users, who happen to be your potential customers, might not be able to find you. One piece of data that should interest you: 40 percent of revenue garnered by a website comes from organic search results. Now for the important part: to land on that first page, and land high on the listing, you need to increase traffic through SEO marketing.
Every marketing professional and business owner has heard of SEO by now. It means “search engine optimization.” It’s the tool you use to come up high and very visible on a search engine page ranking for your customers to see you. SEO also increases traffic on your site. Traffic indicates the number of users who visit your site on a daily basis. Effective SEO marketing will increase the traffic to your site — and by implication, also increase the number of users who visit it.
Be aware, however, that there are two types of traffic: quality and quantity. The quantity of traffic indicates the number of users who regularly click on your website. Not all of them, though, will be ideal customers, or users who decide to engage on an action on your site; that means they decided to purchase a product, sign up for a webinar, or register for an activity. Think of quantity traffic as window shoppers: they visit the mall daily, enjoy its facilities, but do not stay long enough in a couple of shops to buy an item. The ones who do buy indicates the quality of traffic; these are the users who buy a product, join your online learning programs, and count themselves as an active member.
The right kind of SEO marketing will see to it that both the quantity and quality of your traffic will increase and improve over time.
SEO is associated with placing the right keywords on the web copy on all the pages of your website. These keywords are the ones that users click on a search engine to look for a specific product, service, or solution — and if you happen to be marketing these items, then they should be able to find your page. For example, if you are in the business of selling rubber shoes, then a user doing a search on “rubber shoes” should find your company at the top of his search result.
But remember that you are not the only company selling rubber shoes. There must be thousands of them in the U.S. alone. That’s why you need SEO marketing — an excellent strategy and the correct use of keywords should place your company at the top of the search engine results ahead of the competition.
An SEO company that understands and deploys effective and strategic SEO marketing will advise you to keep in mind the following:
You need to have a keyword-planner software. Finding the right keyword is not guesswork. This tool will help you find the dozens of options that are available for each product you sell on each page you put up. You are the one who ultimately gets to choose the right keyword for your site but this software will present to you the choices you can select from.
Be as specific as you can get. Your focus or main keyword will get lost if it becomes too general or universal. Let’s go back to the “rubber shoes” example. If one of the pages on your website is focused on the rubber shoes used by athletes, then make that the focus keyword of that page. Instead of using “rubber shoes” again, you can use various synonyms such as “athlete’s rubber shoes” or “athletic rubber shoes” or “rubber shoes for sports.”
Use location-based keywords. Location keywords are becoming the next big thing for marketers, consumers, and users alike. Your potential customers who want to buy your product may want to visit the store that’s nearest to their location. That happens even if the customer wants to do the purchase online because the speed of delivery of the product can depend on the distance between the location of the store and his address. Again, back to the “rubber shoes” keyword: if your store is based in Texas, it might help if you also add keywords like “rubber shoes Texas” or “rubber shoes Galveston, Texas.”
Content is always king, and good SEO marketing combines excellent content with strategic keyword placement. The rule of thumb for placing keywords is one keyword for every 100 words in your web page copy. Still, the deployment of these keywords cannot and should not ruin your copy. Your customers may want to buy a product, but they also want to enjoy reading about it. If they find too many keywords packed in one blog or one article to the point of boring repetition, they may want to click away. The key to engaging them is simple but strategic: write content that is relevant to their needs, answer their questions, solve their problems, and engage their interest. Then add the keywords throughout the copy in a way that will support the flow of thought and not disrupt it.
If you want to know more about the smart, strategic SEO marketing that can increase the traffic to your website, contact us now. HOPLA has a talent pool of remote workers of creative copywriters and content managers who are also SEO experts who can bring greater online visibility to your brand. We perform the same services of an SEO agency but customize SEO packages to fit your particular needs while bringing you fantastic results.