Digital Advertising Agency and The Rise of Social Media
The way the company market their products had changed over the years. It is no longer confined to marketing through televisions, newspapers or radios. Thanks to technology and the internet, attracting customers had never been this easy. With the aid of a digital advertising, marketing your product and services across the globe has become possible.
Today, social media has gained dominance in the business industry. Flashing products and services advertisement for different companies. Social Media, indeed, has been involved with how companies gain traffic. But, how does digital advertising agency cope with this surge? Are they threatened by it? Or could they use it to their advantage?
Social Media and how it affects Digital Advertising Agency
There is no doubt that social media has dominated the World Wide Web. With its new and enhanced features, more and more people continue to get hooked to it. In fact, statistics show that from around 2.62 B social media users today, the number is to increase to 3.02 B in 2021.
Instead of this being a threat, digital agencies have sought for ways to make this their strength and use it to their advantage. This is because in reality, social media is there to bring people closer no matter where they are from.
Below are the ways on how social media affects digital agencies.
Digital Advertising Agency can deliver Information Faster
A digital agency provides company real-time feedback on what the customers want and how they feel about your certain product or service. With social media on the picture, companies get the advantage of getting their information out to their customers right away. Imagine being able to announce sales, promotions and the like with a click of a finger. It’s what every business wants right? Fast dissemination of information = fast sale.
However, while it is true that it could send out information in the blink of an eye, it could also send out bad information just as fast. A single video, involving your company’s product, shared on social media could easily ruin your reputation. It could also cause bad feedbacks on your products, causing a decrease in revenue for your company. This is why hiring a digital team that would manage both good and bad posts about your business will help your business increase more traffic and attract more customers. This will eventually give you good conversion rates.
Social Media helps digital advertising agency in brand promotions
One of the best and the most obvious ways social media can help you is through brand promotions. With the increasing number of social media users worldwide, promoting your brand online will let more people know about it. When more and more people familiarize themselves with your brand, they will start to talk about it. Soon, people from any part of the world, with or without internet, will know about your product and your brand through word of mouth. It is like hitting two birds in one stone.
Another good thing about social media marketing is that your customers work hand in hand with your digital marketing campaigns. No, not as consumers but as part takers in your campaign. With the like and share button in social media platforms, your customers become your advertiser each time they share or like an update in your product or service. This will not just increase your possible consumers but will also help you gauge if the general public is interested with what you are promoting.
Increase in Social Media Standing is equal to an Increase in Sales
Social Media Standing is very important. Especially if you want more traffic and a higher conversion rate. How? It is because if your company has a higher social media standing, the more it will appear on social media users’ newsfeed. This will result in a higher traffic, which will make your website rank higher- making it more searchable on google and other search engines.
There is, however, a downside to this. Just like any product is more popular, some people will try to put your product down by flooding it with negative comments and/or spreading faux reviews about it. So if you are a company who cannot find a time to manage all these, hiring a digital agency might help you attain higher conversion rates. With their in-depth knowledge in marketing and dedicated individuals to do the job, getting more customers would not be a problem.
With all the things social media can provide, it is, indeed, something that affects the way we do marketing today. In fact, it has become a part of every digital agency’s marketing plan. However. Social media does not stop there. It continues to grow and to evolve as time pass by. Keeping up to its fast-paced changes might be a challenge to some. Therefore below are some of the social media trends that will affect an online advertising agency.
Social Media Marketing Trends
With all the social media platforms enhancement, it is important that you back them up with the most common and effective trends when it comes to social media marketing.
Create meaningful interactions
Google, Facebook, and Amazon have cracked down with an AI-driven technology. As a result, digital advertising agencies and talent advertising agencies need to become more aggressive in reaching out to their customers. They could do this by investing more time in making useful and high-quality content that consumers will actually engage in. Also, this will be attainable if digital campaigns will be able to create content that will bridge the gap between the goals of a company and the needs of the consumer. This will create meaningful interactions that would win your audience more.
A chatbot is a plus
Social Media platforms have become AI-driven with its new updates and digital ad agencies must use this to gain more traffic. The chatbot is the newest thing in social media platforms like Facebook. It provides marketers with an effective way to communicate with a customer and enhance customer experience.
Though still in its beta mode, some companies have already experienced a success rate. Because of this, more and more talent advertising agency started to embrace chatbots and used it to enhance and improve their services and conversion rates by creating a positive experience for the general public.
Increase Traffic with the help of An Online Advertising Agency
When your business is growing, you start to have a hard time managing and checking all the departments that work. That is why you ask help from outsourcing companies to help you with your job.
HOPLA is a talent advertising agency which specializes in social media marketing. With our creative talent and our expertise, we assure you to have the best social media marketing experience that would surely increase your traffic.
So what are you waiting for? Contact us today and start gaining more traffic while you focus on your business’ own specialty.