Digital Marketing: The New Face of Marketing
Welcome to the world of technological revolution. Say hello to Digital Marketing, the new face of marketing in the business world.
The term digital marketing has been popularized in the early 2000’s. But, did you know that this strategy has been existing for more than 100 years now? Let’s take a short dive into history and find out how it all started
The Evolution of Digital Marketing
Back in 1896, Guglielmo Marconi invented a device that demonstrated a public transmission of wireless signals- the radio. This started the transmission of morse signals across open waters in England. Shortly after, the creators realized that they could use it to sell things, which they did. They used the radio to market tickets for an opera performance. That instance gave birth to a new marketing strategy- Digital marketing.
Yes, you read it right. Its birth happened long before the internet existed. However, it did not stop there. In 1941, American screen broadcasted the world’s first TV ad. And by 1965, two computers from different locations were able to connect through a dial-up connection. From that year onwards, it continued to evolve with time.
Ever since the birth of the internet, business started to leverage digital channels to connect with their current and prospective customers. May it be through email, social media and search engines. In fact, ads displayed on newspapers or paged over a radio is now a time in the past. Even billboards revolutionized and become electronic ones.
Not long enough, it gave birth to online marketing and internet marketing which the general public continues to accept. Today, any form of marketing that exists online is defined to be digital marketing.
Digital Marketing: Why is it Important?
We are living in the technological revolution era where digital innovation is rapid. An era where technology influences our life choices, interactions, life habits, and even our purchases. A time where the internet connects us to people from any part of the globe. A period where everything is just one click away. With this, there is no denying that the internet and technology have become part of our daily lives. We eat, walk, talk with mobile devices in our hands. Most cannot even put it down.
These led businesses to start using the internet and other media devices as a tool to market their products and services. We can say that the Internet has really been a driver of change and there is nothing we can do to stop it.
However, not all changes are beneficial to you and your company. It can either make or break you. Especially if you do not take time to study and adapt to it. So, why is it important for you to understand how it works? Simply because the success of your business highly depends on it.
Below are some of the reasons why.
Digital Marketing Increases Sales
There are so many companies existing around the globe. With this, tendencies are: You are selling the same product and/or service which results in having a bigger number of competitors.
Today, the number of start-up companies being born each year is increasing. Each adapting to the rapid change in technology and its newest trend. In fact, these emerging businesses are more competitive compared to the others. With this, understanding Digital Marketing is crucial for you to be globally competitive.
Once you learn its ins and out, it will be easier for you to increase and boost your sales.
Broadens your Reach
Digital Marketing is important to businesses as it broadens their target market. With more and more people seeing the product or the services that they are offering, the number of sales and traffic that they receive also increases. Therefore, hiring a good team to work for you is crucial to the success of the products and/or services that you are selling.
Make your Brand Known and Stick to the Market
With the birth of E-commerce and delivery system, the reach of every business is now wider than ever. More often than not the problem for every business doesn’t lie on the sustainability, sellability, and availability of the product but just creating that name and making it a worldwide brand. With the advent of this new kind of marketing, the experts are now able to play with algorithms and created various ways to make your product appear on the first page of every search engine. This may be difficult to do for an average Joe and therefore Digital Marketing Agencies are also available to handle your SEO, Content Marketing, Social Media and the like. I’d like to introduce a brand that is now starting to gain popularity in the digital world. They are what I can say a hybrid of Outsourcing and Freelancing as they created a system to adopt only the best qualities of both concepts. They have a global pool of home-based professionals who can sort all your problems in Digital Marketing.
HOPLA as your Digital
Hiring and building your own marketing team is tedious and very costly. You would need to spend time and money training them. You would need to monitor them, checking the progress of their work or how their output is. Well, in fact, the time you would spend in training them can be used for focusing more on your business’ core competencies. So why not outsource today. So you could focus on what your company does best, while we focus on marketing your products and/or services.
HOPLA is a digital marketing agency that offers both global marketing and local internet marketing services to amplify your digital presence across the globe. We provide you with:
- Digital Marketing Strategy
- Management of Marketing Campaigns
- Content Marketing
- Social Media Marketing
- Online Marketing
- Internet Marketing
- Email Marketing