If you think your business does not need a virtual assistant for SEO, here’s something shocking for you.

75% of people do not go past the first page on a Google search. When your content is lost deep in the search results, people will not or may never cross paths with your website. And if your website does not rank on Google search, does your business really exist? Avoid this unfortunate event with the help of SEO.

Understanding SEO

Search engine optimization (SEO) is the practice of optimizing web pages to increase the number and quality of visitors to a business’s website. When done right, it can help smaller businesses to compete or even outrank bigger companies on search results.

Just like every competition, SEO has to follow criteria to win the prize. Top search engines, including Google and Bing, follow an algorithm to provide answers that are relevant to the users. Typically, they suggest websites with the following features:

• Relevant keywords
• Excellent user experience
• Technically sound
• Accessible
• High-quality and original content

In a nutshell, SEO services give a website a chance to pass a search engine’s quality rater, providing proof of expertise, authority, and trust.

Winning SEO

How do you guarantee success in search engine marketing? The foolproof answer is to find a skilled virtual assistant who is knowledgeable in SEO. Skip the time-consuming and confusing parts of SEO, which includes:

1. Keyword Research

This task involves searching for popular words, phrases, or questions that your target audience might search for. With the help of research tools that provide relevant keywords, SEO assistants build a strategy to drive the right traffic to your website.

2. Link Building

Link building is the process of obtaining hyperlinks from other websites to your own. This practice ensures search engines find and use relevant links to crawl the web, which helps a website rank better. Also, it will build long-term relationships with key brands and influencers to create trust and establish authority.

However, not all link building is good for your website. When done wrong, it can be harmful not only to your website but to your reputation, too.

Working with a trusted SEO agency eliminates these worries and avoid possible penalties. Yes, search engines could penalize websites that contain bad links. Although not monetary, the penalties will affect the traffic on your website for weeks. It would be better to let the experts handle it, right?

3. Content Management

With their extensive knowledge in search engine marketing, these professionals know how to create the perfect strategy for your website content. Aside from keyword research and link building, they are also skilled in:

• Meta tags and meta descriptions
• Images and link tagging
• Social media marketing/strategizing
• Analyzing website performance
• Google Webmaster Tools
• HTML coding for optimization

SEO virtual assistants utilize these skills to manage content according to search engine requirements. Further, they can provide support to other teams, including writing and IT, by relaying the best practices to make a website rank higher.

The Best Virtual Assistant for SEO

Technical skills are important when hiring an SEO assistant. However, it is also vital to look for a candidate with desirable soft skills, including:

· Critical Thinking

Having an analytical mind is a must as an SEO professional. Working with crucial data and performance rates, they need to understand the 3 W’s: what happened, why it happened, and what should be done.

· Goal-driven and Self-motivated

Find an SEO virtual assistant who not only understands the goals of your business but also share the same desire to succeed. SEO is a task that does not end when work hours end. Also, it is a skill where you have to learn something new every day. If an SEO assistant is not adaptable, dedicated, or motivated, all efforts will be wasted.

HOPLA connects you with the best virtual assistants for SEO. Ready to see your website dominate Google search results? Call us today for a free quote.