Welcome to the world of technological revolution. Say hello to Digital Marketing, the new face of marketing in the business world.<\/p>\n
The term digital marketing has been popularized in the early 2000\u2019s. But, did you know that this strategy has been existing for more than 100 years now? Let\u2019s take a short dive into history and find out how it all started<\/p>\n
Back in 1896, Guglielmo Marconi invented a device that demonstrated a public transmission of wireless signals- the radio. This started the transmission of morse signals across open waters in England. Shortly after, the creators realized that they could use it to sell things, which they did. They used the radio to market tickets for an opera performance. That instance gave birth to a new marketing strategy- Digital marketing.<\/p>\n
Yes, you read it right. Its birth happened long before the internet existed. However, it did not stop there. In 1941, American screen broadcasted the world’s first TV ad. And by 1965, two computers from different locations were able to connect through a dial-up connection. From that year onwards, it continued to evolve with time.<\/p>\n
Ever since the birth of the internet, business started to leverage digital channels to connect with their current and prospective customers. May it be through email, social media and search engines. In fact, ads displayed on newspapers or paged over a radio is now a time in the past. Even billboards revolutionized and become electronic ones.<\/p>\n
Not long enough, it gave birth to online marketing and internet marketing which the general public continues to accept. Today, any form of marketing that exists online is defined <\/span>to be<\/span> <\/span>digital marketing.<\/span><\/p>\n We are living in the technological revolution era where digital innovation is rapid. An era where technology influences our life choices, interactions, life habits, and even our purchases. A time where the internet connects us to people from any part of the globe. A period where everything is just one click away. With this, there is no denying that the internet and technology have become part of our daily lives. We eat, walk, talk with mobile devices in our hands. Most cannot even put it down.<\/p>\n These led businesses to start using the internet and other media devices as a tool to market their products and services. We can say that the Internet has really been a driver of change and there is nothing we can do to stop it.<\/p>\n However, not all changes are beneficial to you and your company. It can either make or break you. Especially if you do not take time to study and adapt to it. So, why is it important for you to understand how it works? Simply because the success of your business highly depends on it.<\/p>\n Below are some of the reasons why<\/a>.<\/p>\nDigital Marketing: Why is it Important?<\/h1>\n