{"id":16980,"date":"2020-11-29T14:02:33","date_gmt":"2020-11-29T14:02:33","guid":{"rendered":"https:\/\/hopla.online\/?p=16980"},"modified":"2024-05-31T06:52:05","modified_gmt":"2024-05-31T06:52:05","slug":"outsourcing-content-moderation-services-where-why-how","status":"publish","type":"post","link":"https:\/\/hopla.online\/blogs\/content-moderation\/outsourcing-content-moderation-services-where-why-how\/","title":{"rendered":"Outsourcing Content Moderation Services: Why, How And Where"},"content":{"rendered":"

If Content is King, then content moderators are kingmakers. Content moderation is vast, digging through write-ups, image moderation, even every single comment given by strangers on your page also gives you some sort of responsibility if it contains inappropriate language, image, and behavior. Because of this, automated content moderation has been created, although bots can only do so much. They cannot read through misspelled words, cannot crack the coded human language and sometimes they just really have limited inputted programming. Humans are still the final straw that filters the content of every single website even today. This gave rise to new outsourcing opportunities, outsourcing content moderation services<\/a>.<\/p>\n

Need I explain why outsourcing is now a billion dollar industry<\/a> and still growing? Well let me put it in simple words because it makes sense: First, it caters to the specific need of its client, if its customer support you need, the experts in that is what they offer, if it is digital marketing services, they also act as creative talent agency<\/a> who supplies talents as well as tools to help your company reach its digital marketing goals. Second, they are a cost-effective employee solution as you need not hire an in-house employee where you will pay for benefits, provide an office fit-out and office fixtures and equipment. Most importantly, probably one of the most challenging parts of a business is managing your people, with outsourcing, this is something that comes in for free when you purchase their services.<\/p>\n

Outsourcing Content Moderation Services: WHY<\/span><\/p>\n

With the vast influx of information in the net, your company, in order to keep up also needs to pump your various channels with creative contents, blog posts, news article, images, and videos. These channels are guaranteed sources of traffic that you’d like to transform to paying customers but can also be easily drawn away by inappropriate, futile, or boring contents. This is why outsourcing content moderation services is a vital part of every company’s digital marketing effort. Online content moderators are important for your business primarily for two things: to drive the right traffic and to scan through user-generated unwanted contents.<\/p>\n

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  1.  Content moderators help you curate contents that are targeted for your specific audience. If you are selling butcher or carving knives you’ve got to make sure you are not creating contents, posts, and videos that would attract vegans. First, you don’t want unnecessary hate comments on your site and second, there is no way they will buy what you are selling. A great marketing campaign using the wrong channel is as good as no marketing campaign at all.<\/li>\n
  2. Everyone nowadays is encouraged to voice their personal opinions and concerns, some people call that constructive though others might view this as indeed, destructive. When your site and your business has a worldwide reach it is important to be very careful even sensitive to matters that other culture or group of people might find offensive. That is another thing online content moderators do. They also make sure there wouldn’t be any unwanted frenzy on your website when unwanted users share hate speech, violence, nudity, terror threats on your social network. Outsourcing content moderation services to assist you with this would not only help your company avoid PR nightmare but also avoid legal implications that could arise from unwanted inappropriate content.<\/li>\n<\/ol>\n