{"id":17046,"date":"2020-12-06T05:39:53","date_gmt":"2020-12-06T05:39:53","guid":{"rendered":"https:\/\/hopla.online\/?p=17046"},"modified":"2024-05-31T06:46:10","modified_gmt":"2024-05-31T06:46:10","slug":"digital-marketing-agency-tricks","status":"publish","type":"post","link":"https:\/\/hopla.online\/blogs\/digital-marketing\/digital-marketing-agency-tricks\/","title":{"rendered":"Digital Marketing Agency Tricks"},"content":{"rendered":"

Digital marketing might seem like a new industry. However, its history actually goes back to 1990<\/a>, when the term \u201cdigital marketing\u201d was first coined. Over the years, the industry continued to evolve, with new trends, strategies, and techniques sprouting here, and there. True enough, every digital marketing agency had to put their best foot forward to keep up with the fast-paced industry.<\/p>\n

The Unstoppable Evolution of Digital Marketing<\/h3>\n

In the last several years, more and more people have embraced the Internet. For the most part, we have social media to thank for this phenomenon. As Internet users increase, the more the digital marketing landscape develops.<\/p>\n

Furthermore, users are no longer limited to using desktop and laptop computers. Smartphones and tablets have slowly but surely overpowered computers to become the primary digital devices for Web browsing. As a result, every digital marketing agency is now expected to customize digital marketing strategies for different types of audiences and for different platforms as well.<\/p>\n

The Many Facets of Digital Marketing That a Digital Marketing Agency Should Master<\/h3>\n

For a digital marketing initiative to be successful, a digital marketing company needs to look at four main aspects<\/a>: reach, engage, convert, <\/strong>and act<\/strong>.<\/p>\n

Reach<\/strong><\/h4>\n

This focuses on reaching target audiences. How will people find and know that a personality, organization, or business exists? This is where SEO (search engine optimization)<\/a>, outreach, online advertising, and other related digital marketing services come in.<\/p>\n

Act<\/h4>\n

Once reaching efforts become successful, the audience starts to take notice. At this point, the online marketing agency must be able to act on it. Think of it this way: when a potential customer clicks on an ad, where do you want to take them? What do you want them to know and do? In this stage, website, content, and digital asset management becomes crucial.<\/p>\n

Convert<\/h4>\n

In this phase, the digital marketing agency must be able to convert audiences into customers. Do you want them to buy products or subscribe to a service? This is where effective e-commerce and customer service strategies are greatly needed.<\/p>\n

Engage<\/h4>\n

It’s not enough that you get customers to buy or subscribe to products and services. Through engagement, you can keep them interested and coming back for more. Social media marketing is the biggest kid in this block.<\/p>\n