{"id":17723,"date":"2020-10-25T22:30:14","date_gmt":"2020-10-25T22:30:14","guid":{"rendered":"https:\/\/hopla.online\/?p=17723"},"modified":"2024-05-31T02:25:23","modified_gmt":"2024-05-31T02:25:23","slug":"online-moderation-companies-on-social-media-bias","status":"publish","type":"post","link":"https:\/\/hopla.online\/blogs\/content-moderation\/online-moderation-companies-on-social-media-bias\/","title":{"rendered":"Online Moderation Companies’ Take On Alleged Social Media Bias"},"content":{"rendered":"

With so many things going on the internet, how would you know if the content you consume is true or just make-believe? Almost half of the internet users\u2019 population are believed to be misinformed. Online moderation companies take the responsibility of cleaning the internet from fake news and other forms of offensive and defamatory contents<\/a>.<\/p>\n

Some social media giants such as Facebook, Twitter, Instagram, and YouTube are accused of being biased in showing content for specific groups of users. How does an algorithm really work? What are its responsibilities on posting contents they feed the users?<\/p>\n

Read on as we walk you through the basics of social media platforms\u2019 algorithm<\/a> and how it affects users\u2019 content consumption.<\/p>\n

How an algorithm works<\/h2>\n

Basically, an algorithm is the way a computer executes a program using intricate logic and smart analytics in delivering content to its users. Each social media platform has different sets of criteria for choosing the kind of content for each user patterned on their online behavior.<\/p>\n

Here\u2019s how the algorithms for some social media platform works in a nutshell as of writing.<\/p>\n

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  1. Facebook<\/strong> – Facebook has pledged to prioritize \u201cmeaningful interactions between people\u201d. That\u2019s why users get exposed to similar content every day. These content are generated based on their previous engagements. This also explains why some friends and brands you follow are dominant in your feed compared to others.<\/li>\n
  2. Instagram<\/strong> – The photo-sharing app recently acquired by Facebook now focuses on content relevancy and recency. Posting on a certain time of day during your target audience’s active hours is crucial to ensure targetting accuracy. This eventually leads to engagement and interaction. On the other hand, Instagram’s search algorithm focuses more on the user\u2019s interests and activities.<\/li>\n
  3. Twitter<\/strong> – Contrary to Instagram, Twitter prioritizes relevance than timeliness. You will notice the \u201cIn case you missed it\u201d section when you haven\u2019t sign on for a long time. Twitter created this algorithm to ensure the user catches on the most important tweets from people they follow.<\/li>\n<\/ol>\n

    People receive contents based on their online behavior and they will keep getting the same kinds of content as long as they engage.<\/p>\n

    Content moderation companies and users alike need to be familiar with the latest algorithm. Being equipped with the latest algorithm update enables a user to understand how it works. These are useful for making the necessary adjustments to its drawbacks.<\/p>\n