{"id":18592,"date":"2021-03-11T05:42:36","date_gmt":"2021-03-11T05:42:36","guid":{"rendered":"https:\/\/hopla.online\/?p=18592"},"modified":"2024-05-24T03:24:37","modified_gmt":"2024-05-24T03:24:37","slug":"internet-content-moderators-save-businesses-at-all-costs","status":"publish","type":"post","link":"https:\/\/hopla.online\/blogs\/content-moderation\/internet-content-moderators-save-businesses-at-all-costs\/","title":{"rendered":"Internet Content Moderators Save Businesses At All Costs"},"content":{"rendered":"

Most customers look up the web for reviews when they learned about a new store or product. It goes the same when someone looking for a specific service stumbles upon your business. Internet content moderators come in handy in maintaining an impressive online profile to magnet curious customers to trust your brand.<\/p>\n

Online reputation and content moderation<\/h2>\n

Online and reputation and content moderation merge together in building an impressive and decent online business profile. Warren Buffett said, \u201cIt takes 20 years to build a reputation and five minutes to ruin it.\u201d In the digital society where customer feedback can come at a second, be it through ratings of personal client testimonial posted on their personal social media account, online reputation can suffer<\/a> in an instant.<\/p>\n

Let\u2019s look back at these brands who have undergone a huge crisis in the previous years and the lessons we can take from them.<\/p>\n

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  1. British Airways.<\/strong> In 2017, British Airways encountered a system meltdown which caused flight cancellations and triggered negative reactions from stranded passengers. Disappointed passengers expressed their anger and frustration on social media after the authorities released an advisory update video<\/a> on the systems issues instead of dealing with their queries real-time. Those unanswered questions could have been a great opportunity for their online moderator to assist and interact with customers as a way of showing concern.<\/li>\n
  2. Chipotle.<\/strong> Chipotle faced an E-coli outbreak in 2015<\/a> which lasted in 2016 and instantly spread across several states. This resulted in an 82% decrease in sales and a decline in the stock market. Chipotle CEO Monty Moran asserted how the mainstream media sensationalized the issue which put Chipotle\u2019s reputation in a worse situation. While there could be a slight ray of truth in his statement, pin-pointing seems not an admirable approach in handling a crisis.<\/li>\n
  3. United Airlines.<\/strong> United Airlines received a backlash after a video of a passenger being forcefully dragged out of the plane<\/a> went viral. This happened after the flight was announced overbooked asking 4 of its passengers to give up their seats. Investigations revealed that the seats were being saved for the airline\u2019s own employees. United Airlines CEO then released an apology \u201cfor having to re-accommodate\u201d the passengers but still defended the actions of the flight crew involved. This enraged more social media users followed by the news that the passenger suffered serious facial damage.<\/li>\n<\/ol>\n