User-generated content or UGC are videos, blogs, posts, and images that are created by end-users of an online platform. At present, it is difficult to find a brand or business without an online presence. Business owners are simply recognizing the value of incorporating content created by their online community in their marketing strategy. Without a doubt, letting consumers support your brand develops a valuable consumer-brand relationship.<\/p>\n
In fact, in a survey done by Statista<\/a>, 73% of respondents felt that positive customer reviews made them trust a business more. This shows how people count on other people\u2019s experiences before jumping the gun on their purchases. It is no wonder business owners choose to delegate some marketing tasks to the online community.<\/p>\n UGC encourages engagement and builds trust among consumers. Firsthand experience is trustworthy, which is why consumers turn to social media to seek other consumers\u2019 experiences to justify their purchases. Moreover, businesses benefit from UGC because it is cost effective. There is no need for celebrity endorsers or spend largely on an elaborate campaign. All you need is an online community to champion your brand.<\/span><\/p>\n While leveraging consumer-created content provides your business with several benefits, giving them free rein is risky. Unmoderated content may cause your business more harm than potential conversions. Consequently, this prevalence of content from outside the organization has led to a growing demand for user-generated content moderation.<\/a><\/p>\n![\"Statistic:](\"https:\/\/www.statista.com\/graphic\/1\/315751\/online-review-customer-opinion.jpg\")
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