{"id":21427,"date":"2020-11-24T16:30:48","date_gmt":"2020-11-24T16:30:48","guid":{"rendered":"https:\/\/hopla.online\/?p=21427"},"modified":"2024-05-31T06:56:42","modified_gmt":"2024-05-31T06:56:42","slug":"a-day-in-a-life-of-a-social-media-marketing-specialist","status":"publish","type":"post","link":"https:\/\/hopla.online\/blogs\/social-media-manager\/a-day-in-a-life-of-a-social-media-marketing-specialist\/","title":{"rendered":"A Day In A Life Of A Social Media Marketing Specialist"},"content":{"rendered":"

When you hear a title like \u201cSocial Media Marketing Specialist\u201d, do you think, \u201cIs this someone that just spends all their time online?\u201d That\u2019s yes, and no. It\u2019s actually a lot more nuanced than simply that. Many jobs require being online, working on the cloud<\/a>, particularly if you\u2019re a company that relies on the cloud and maintains a large brand presence to consumers online. But the social media specialist\u2019s<\/a> job is focused on one end goal: Making sure that the brand and the company\u2019s brand equity becomes more prominent online, day by day.<\/p>\n

What does<\/em> it mean to be a social media marketing specialist?<\/h2>\n

There are different names and titles for it, with the most common of them being a social media specialist or a social media manager, but they both mean the same thing: this is a person upon whom the brand’s online identity is entrusted. They are, essentially the voice of the social media accounts peppered throughout the different platforms populated by a huge number of potential clientele or customer base. It\u2019s their job to showcase the company, the brand, it\u2019s integrity and services and answers to the commentary left by potential and existing customers.<\/p>\n

In a sense, they are the PR experts of a digital marketing world and social media is how they maximize brand equity.<\/p>\n