{"id":21749,"date":"2021-01-09T16:15:22","date_gmt":"2021-01-09T16:15:22","guid":{"rendered":"https:\/\/hopla.online\/?p=21749"},"modified":"2024-05-30T01:38:30","modified_gmt":"2024-05-30T01:38:30","slug":"who-is-a-virtual-mystery-shopper","status":"publish","type":"post","link":"https:\/\/hopla.online\/blogs\/virtual-assistant\/who-is-a-virtual-mystery-shopper\/","title":{"rendered":"Who Is A Virtual Mystery Shopper?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you want to see your online clients\u2019 experience and satisfaction? Are you curious about their thoughts on your services? Then, the advent of the virtual mystery shopper is strutting in with a special treat for you. Mystery shopping or secret shopping involves someone posing as a regular customer to assess goods and services provided by businesses. It is, however, more than just <\/span><span style=\"font-weight: 400;\">earning money while doing something enjoyable<\/span><span style=\"font-weight: 400;\">, like shopping.&nbsp;<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-21751\" src=\"https:\/\/hopla.online\/wp-content\/uploads\/2019\/07\/mystery-shopper.png\" alt=\"\" width=\"491\" height=\"720\"><\/p>\n<p><span style=\"font-weight: 400;\">There are layers to what an online mystery shopper does. Taking part in business market research that generates data on overall customer experience is one.&nbsp; So what do they really do? Let\u2019s find out what value one can add to your business.<\/span><\/p>\n<p><\/p>\n<p><iframe title=\"Who is a Virtual Mystery Shopper?\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/hVJj0A12nyI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><\/p>\n<h2><b>Creating an Unforgettable Customer Experience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you can see your business through the lenses of your end consumers, why wouldn\u2019t you want a peek? <\/span><span style=\"font-weight: 400;\">Understanding your customers<\/span><span style=\"font-weight: 400;\"> should be at the heart of everything you do. Customer experience is valuable tools in building your brand\u2019s road to success. According to a study conducted by McKinsey, <\/span><a href=\"https:\/\/industryanalysts.com\/12417_greatamerica\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">70% of buying experiences<\/span><\/a><span style=\"font-weight: 400;\"> are dictated by how the customer feels. In reality, customers expect hassle-free and unforgettable experiences when it comes to products and services.<\/span><\/p>\n<p><a href=\"https:\/\/hopla.online\/blog\/why-its-crucial-to-outsource-customer-service\/\"><span style=\"font-weight: 400;\">Good customer experience<\/span><\/a><span style=\"font-weight: 400;\"> does not only improve your reputation, but it also adds value to your revenue. In a study by <\/span><a href=\"http:\/\/www2.bain.com\/infographics\/five-disciplines\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bain &amp; Company<\/span><\/a><span style=\"font-weight: 400;\">, they found that businesses that deliver better customer experiences obtain revenues between 4% and 8% above their market. Consequently, a mystery shopper\u2019s primary role is to observe and evaluate your goods and services. Their submitted findings, in return, aid in improving your image and the perception of your clients of the services you offer. With a clear idea of what your customers want, you can fashion your brand according to their needs, thereby strengthening your relationship.<\/span><\/p>\n<p>In fact, several organizations enlist the help of a remote mystery shopper to observe how they deliver on their brand promise. In the e-commerce space, a virtual mystery shopper ensures that your brand matches your customers\u2019 expectations. You\u2019ll get direct insights on what your online business\u2019s interaction is like with your end consumers. Furthermore, you\u2019ll gain data on what your customers think of your process. You\u2019ll learn how fast your service is and know which parts of your website or workflow will need improvement.<\/p>\n<h2><b>Mystery Shopping 101<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A virtual mystery shopper can help shape a stellar experience for your customers. You\u2019ll get insights into what your customers want. You can use these to calibrate your brand based on their findings. The mechanics are simple. An online mystery shopper will pose as a regular client to evaluate various aspects of your business. For example, they will take note of the speed of service, compliance with company standards, and listen in on customer suggestions.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-21752\" src=\"https:\/\/hopla.online\/wp-content\/uploads\/2019\/07\/shopping-cart-1024x512.jpg\" alt=\"\" width=\"1024\" height=\"512\"><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, a secret shopper is expected to <\/span><a href=\"https:\/\/hopla.online\/blog\/live-chat-support-outsourcing-conversion-rate\/\"><span style=\"font-weight: 400;\">understand customer inquiries<\/span><\/a><span style=\"font-weight: 400;\">, website impression, and customer service feedback. The most common businesses that use mystery shoppers are restaurants, hotels and resorts, grocery stores, and amusement parks, among many others. Here is a comprehensive look at what areas of your business a virtual mystery shopper can help improve:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Staff performance<\/b><span style=\"font-weight: 400;\">. Mystery shoppers can check and improve employee performance. Your staff\u2019s awareness that an undercover customer is continually evaluating them can motivate them to be more attentive and involved.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Competitor evaluation<\/b><span style=\"font-weight: 400;\">. An online mystery shopper can study your online competition. Furthermore, they can compare your services with your competitors to improve your position in the market.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Purchase experience<\/b><span style=\"font-weight: 400;\">. A virtual mystery shopper can weigh in on your end-to-end purchase process. Frequently, their assessment proves valuable in developing techniques to ensure that your customers get the most out of their experience.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customer Support<\/b><span style=\"font-weight: 400;\">. Understand and satisfy your loyal customers through exceptional support. Learn what they say about your services and how your staff deals with their concerns. Ultimately, insights from their evaluation can help you rethink how you can enhance your customer care services.&nbsp;<\/span><\/li>\n<\/ol>\n<h2><b>Cashing in on a Virtual Mystery Shopper<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Typically, qualified online shoppers have excellent attention to detail, good memory, and objective evaluation skills. With these qualities, a virtual mystery shopper can help you <\/span><span style=\"font-weight: 400;\">build and nurture enduring customer relationships<\/span><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p>Having a virtual mystery shopper onboard is an effective way of assessing your customers\u2019 views on your brand. It will give you an in-depth look at the average customer experience when they visit your site and purchase your products. Furthermore, it yields valuable information that you can utilize to serve your future customers better.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-21750\" src=\"https:\/\/hopla.online\/wp-content\/uploads\/2019\/07\/online-shopping-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\"><\/p>\n<p><span style=\"font-weight: 400;\">If you are interested in learning more about these undercover shoppers, get in touch with <\/span><a href=\"https:\/\/hopla.online\"><span style=\"font-weight: 400;\">HOPLA<\/span><\/a><span style=\"font-weight: 400;\"> today! As the market\u2019s best virtual assistant services provider, HOPLA\u2019s expert team can identify the right mystery shopper for your business. Chat or email us today and expand opportunities for better products and services through our smart outsourcing solutions.<\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turn the spotlight on the virtual mystery shopper and learn how this undercover service helps businesses make informed decisions.<\/p>\n","protected":false},"author":35,"featured_media":42396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[157,158],"tags":[99,126,109,107,108],"class_list":["post-21749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-virtual-assistant","category-virtual-assistants","tag-business","tag-customerservice","tag-growthhacking","tag-remote","tag-virtualassistant"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/hopla.online\/wp-json\/wp\/v2\/posts\/21749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hopla.online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hopla.online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hopla.online\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/hopla.online\/wp-json\/wp\/v2\/comments?post=21749"}],"version-history":[{"count":2,"href":"https:\/\/hopla.online\/wp-json\/wp\/v2\/posts\/21749\/revisions"}],"predecessor-version":[{"id":42397,"href":"https:\/\/hopla.online\/wp-json\/wp\/v2\/posts\/21749\/revisions\/42397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hopla.online\/wp-json\/wp\/v2\/media\/42396"}],"wp:attachment":[{"href":"https:\/\/hopla.online\/wp-json\/wp\/v2\/media?parent=21749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hopla.online\/wp-json\/wp\/v2\/categories?post=21749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hopla.online\/wp-json\/wp\/v2\/tags?post=21749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}