Marketing has drastically changed over the years. The way we market became easier with the rise of social media platforms. The internet has indeed opened many doors- like bigger target markets, more creative ways of marketing and the like. Despite all these advantages, a remote digital marketing manager knows the complexity technology has brought to marketing.
Gone were the days when companies only had one physical brand to create and maintain. Today, companies have a digital brand. That online brand that they have to maintain and present to their target markets. An online brand that reaches people from any part of the globe. A brand that communicates across all genders, ages, and races. All these made it more challenging to build and manage your digital brand. However, thanks to your remote digital marketing manager, you are not alone in the process.
Building Your Online Brand with the help of a Digital Marketing Manager
A brand is anything that makes your product and your company stand out. May it be a symbol, a design, or a name; its aim is to be remembered. In the business industry, branding is key.
The ultimate goal of branding is for your company to establish a long-term position in the marketplace. This is because it is your company’s way of introducing your product to the world. Your way of giving meaning to the product that you are building. It is your company and your digital marketing executive‘s way of presenting yourself to the public- creating an image you want them to perceive. Because the truth is, your brand is the biggest contributor to your company’s sale. Yes. It is your brand image that converts people to customers more than any marketing strategy.
The question now is, how do you build a digital brand that would make a lasting impression on your customers? Also, how can remote digital marketing managers help in building one?
Step 1: Know your Target Market and Your Competitors
In any business venture that you will undergo, research is important. You have to know your target market. Is it the people going to the gym? Or, is it the millennials who are into music? Is it the people who like to be fit? How much do they make the entire population? What attracts them most? Or what do they like, need and want?
In addition, you also need to know your place in the business. Who offers the same services? What company has the same products? Who are their target customers?
This way you will be able to know what your brand should focus on. Likewise, this will give you an idea of what will make you unique from your competitors.
At HOPLA, we acknowledge the rigors of dividing your time between improving your products and boosting your sales. We also know the possibility of one aspect being compromised in the process. That is why we have set a team of experienced remote marketing managers to help you with the process of establishing your digital brand.
Step 2: Define Your Brand’s Focus and Personality
A starting businessman would want to offer his customers all that they need. However, every remote digital marketing manager knows that you can’t be everything to every customer. This is especially if you are just starting.
Thus, it is important to have a specific focus for your brand. You have to know the right tone to use and the right words to associate it with. What is your unique selling proposition? How do you want your brand to be perceived? This way it will be easier for you to create a name, a slogan, and the logo of your brand.
HOPLA is a company that houses a group of remote digital marketing managers who have in-depth knowledge of what the public markets want. With our team members, we will help you create a brand that is unique, attractive and with a personality, people will remember.
Step 3: Create a Working Website
After all initial steps of setting and defining your brand’s personality, name and logo, it is now time to set-up your own website. Your website now becomes your home. This is where you will invite your prospect customers. Your website is the right place to bring the people you meet. This way, you will make your customers comfortable while introducing your identity more.
There are a thousand and one ways to build your own website. However, what you have to remember is that it should be working towards the success of your brand. That is why it is important that you take note of the following components when you are making one.
The content is the most important factor that you have to consider in setting up your own website. Why? Simply because people visit your site to validate your brand’s credibility. Thus, every content that you find on your website should be well filtered. This way, you will be able to create an image that is respectable and credible.
Too much content can be boring. When your website is text heavy, no one will have the interest to visit it nor to look at it. Thus, the second factor that you have to consider is the feel and the appearance of your website. this is because the color and the font can speak a lot about your brand too. That is why it is important to choose the right colors and the right font that will represent your website.
At HOPLA, we see content to be crucial in developing your business brand. Likewise, we acknowledge the importance of a website’s appearance. That is why we just don’t provide you a talented remote digital marketing manager but also passionate content writers and web designers who know just what to do. Together, they can help you create your brand and create the reputation that you need to boost your sales.
At this stage, you feel like you’re all set up to launch your brand. However, it does not end here. The next two steps will require the help of your remote digital marketing manager the most.
The Work of a Remote Digital Marketing Manager
Everyone knows the rule, if it’s not online, it doesn’t exist. That is why more and more companies are starting to leverage the use of the internet. This is through advertising their products and services online. Now that you’re all set up, it is now the time to maximize the potentials of your digital marketing manager.
Step 4: USE SOCIAL MEDIA
For a brand to become more popular, you need to advertise it on a platform that is most visited by your target market. In this case, it is your social media platform.
Hiring a remote digital marketing manager allows you to have the digital visibility to make your brand known. It is the best platform for you to build your credibility and your reputation. Establishing a social media account will also help you share, introduce and get a review of your brand.
At HOPLA, we provide you a dedicated remote digital marketing manager. This in-depth knowledge of the right tools to moderate your social media content will be an asset to your company too.
Step 5: SEO
SEO or Search Engine Optimization is the background of all these. They are silently working towards the success of your brand launching. Though unseen by the public, it plays a vital role in making you reach your goals. That is why is the role of a remote digital marketing manager is important. They are the persons who handle your SEO. The ones making sure that your website will appear first on the list of google searches.
With passion, dedication, and knowledge, your digital marketing executive will allow you to rank at the top of any search engine results page.
HOPLA specializes in helping business, both startups and established, meet their goals. With our team of dedicated remote digital marketing managers, content writers, and web designers, we can help you build your brand and boost your sales.