The Role of Online Marketing Managers in the Real Estate Industry

The real estate industry continuously rides the wave of the digital age with the help of online marketing managers.

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It is no secret that the internet is the most powerful business tool today and understanding how to use it to influence the way business is done will no doubt keep you ahead of the curve. This is something that the real estate industry completely recognizes with even leasing and marketing processes shifting from being on-site to mostly online. Almost everybody has taken to searching for homes on the internet, where the market to purchase a property is simply at their fingertips. Thanks to online marketing managers, real estate agents are increasing their online presence to feel the pulse of client appetite and tailor their strategy to changing client demands.

In the past, home buyers relied on newspapers and real estate magazines to search for available listings. Now, while print still plays a part in the marketing process, digital marketing has taken the front seat with more and more real estate agents and brokers turning to hire online marketing managers for moderation and promotion. The reason for this is that online marketing manager jobs are more than just monitoring and tracking online promotions and emailing campaigns. These jobs entail developing a strategy to reach target markets, identifying trends in the real estate industry, and leveraging content moderation tools to ensure that listings are accurate and up-to-date. Online marketing jobs enable sales transactions, increase client engagement, and push information through digital channels.

So how exactly do online marketing manager jobs contribute to the real estate industry?

Building awareness of the property

Digital marketing is using technology such as search engines and websites to market a product. In the real estate industry, it involves gathering and providing information about a property online while ensuring that it aligns with client tastes. Online marketing managers support a real estate agent or broker’s goals by employing digital marketing to translate them into strategic campaigns. They ensure that listings are high up in search engine rankings by leveraging their extensive digital experience and knowledge of SEO and utilizing techniques in different digital platforms. With prospective buyers relying on online information before purchasing a property, having a user-friendly, well-designed website, and a compelling digital marketing strategy gives you an edge over your competitors.

Drawing and engaging clients

Online marketing managers see to it that a website delivers seamless customer service experience. They use social media analytics and tools to monitor client sentiment as well as competitor activity. They grow sales opportunities by developing approaches that will help a real estate agent or broker acquire more prospective buyers and generate quality website traffic. Online marketing managers not only work on promoting a property, but they proactively use online materials to stimulate interest in a property and maintain this interest by listening to clients. Providing clients with a positive experience is part of an online marketing manager’s job. This aspect of the role molds positive customer views about the service and nurtures client relationships.

Executing a creative touch to marketing the property online

Digital advertising and social media marketing have no doubt grown in popularity with both real estate buyers and sellers who are maximizing the convenience of property hunting in the comfort of their homes and mobile devices. This accessibility, like most things on the internet, can’t be a substitute for the actual experience of viewing a house. Good social media marketing takes its cue from this lack of physical inspection and harnesses an online marketing manager’s creativity. Facebook, Instagram, and Twitter are the most common platforms for digital advertising, allowing an online marketing manager to post photos, videos, and even provide a 360-degree view of the property.

The way social media marketing revolutionized the real estate industry does not stop from migrating listings on print to online media. Updates are done real-time, making transactions quick and easy; posts are done with descriptive and informative captions; polls are conducted to gauge customer sentiment, and virtual tours of the property are some of the plusses good social media marketing can do to turn clicks to revenue.

The real estate industry has seen more and more buyers and sellers depending on the internet for listings and purchases alike, which is why keeping distance from online marketing can result in missed opportunities and failed campaigns. Online marketing extends its reach to a wider audience since the advent of social media platforms such as Facebook, Instagram, and Twitter and online marketing manager jobs enrich this dynamic industry. To separate yourself from the competition, you need a strong digital marketing strategy designed by an online marketing manager who can plan and execute all your digital marketing campaigns.

Finding dedicated online marketing managers

HOPLA can assist you in leading the pack. As an outsourcing agency, we can support your rise in the real estate industry by hiring a talented online marketing manager who can build awareness of a property, engage clients, and adapt to the developments of the real estate landscape.

Get in touch with one of our best online marketing managers to kickstart your digital journey!